Content
One lever at a time, with the maths.
Everything I publish is one lever for a group training gym, worked through on a whiteboard so you can use it the same day.
01 / YouTube
Chris Brown | Gym Growth
One video a week, drawn on a whiteboard.
Five playlists, each named after a problem you've got.
The system behind the videos lives at usejenny.ai.
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- 01
Start here: the 250k gym
What a gym doing 250k a year looks like in numbers, and which lever is broken in yours.
- 02
Fill the gym
Ads, local marketing, referrals.
How leads actually arrive.
- 03
Sell without living on calls
Enquiries, consults, follow-up, objections.
- 04
Keep them longer
Retention, lifetime value, the back end.
- 05
Run it without you
Team, systems, your hours.
02 / Podcast
Podcast.
Want me on yours? Speaking and press.
03 / The email
One idea, most days.
Most of them start from a real conversation with a gym owner that week.
Often there's a screenshot.
Sometimes it's four lines.
Around 900 engaged readers open most of them.
04 / Elsewhere